Close and Negotiate with Care

No aspect of selling is so dogged with misunderstanding than that of closing and negotiation.

The result is the proliferation of out-dated closing and negotiation techniques that are completely at odds with the trust-based sale.

Buyers are not falling for the phony ‘good cop – bad cop’ or the ‘closing room only’ close. These techniques are likely to close the door, not the sale.

The 7th New Rule of Sales Orders is ‘Close and Negotiate with Care’.